The Creative Engines product

One system for buyer evidence, strategy and marketing work.

Understand and decide

Buyer Segments · Mindsets · Functional Jobs · Brand Strategy

Challenge and create

Buyer-grounded review · Content Pillars · Articles · Posts · Scripts and other copy

Get a free brand auditExplore the product

Works with your marketing stack

  • Google Drive
  • Google Search Console
  • Google Analytics 4
  • Ghost CMS
  • WordPress
  • Webflow
  • LinkedIn
  • X
  • Facebook
  • Instagram

Market Intelligence

See the market around your brand.

Get a focused snapshot of your competitive context across AI answers, domain authority and backlinks.

  • See which brands surface in AI answers
  • Compare domain authority and backlink strength
  • Carry the findings into brand and category decisions
An AI-visibility readout for a drawn demo brand: the question buyers ask an AI assistant, three competing brands with how often each is named in the answers, and their domain authority – the demo brand trails two rivals.
Product view · illustrative data

Mindset Intelligence

See what buyers believe, fear and need to resolve.

Connect segments, Mindsets, Functional Jobs and buyer evidence into a model your team can inspect and approve. Demographics describe. Mindsets decide.

  • Prioritize audiences to pursue
  • Inspect Functional Jobs and desired outcomes
  • Trace patterns back to buyer evidence
  • Refine and approve the model
A Mindset record opened over a three-client roster: pain and buying-power readings, a job statement, and two buyer-evidence quotes each with an openable source – beside two further Mindset rows.
Product view · illustrative data

Brand Strategy

Build a GTM Roadmap your team can actually run.

Turn the brand, its offers and buyer landscape into a direction your team can review and approve.

  • Extract Brand DNA from your website
  • Define Offers and the Value Proposition
  • Shape and challenge the Narratives for each audience
  • Choose from 70+ media channels, mapped by role, audience, reach, speed, cost and effort
  • Turn the approved direction into Content Pillars
Two candidate narratives for the demo brand: the leading one with its Buyability Index and the buyer quote it is grounded in, awaiting human approval – above a weaker alternative the panel read as familiar.
Product view · illustrative data

Brand Knowledge

Ground the work in your brand’s real material.

Turn approved brand material into a searchable, quality-assessed source base for the content you publish.

  • Upload decks, guidelines, past work and interviews
  • See which sources a draft draws from
  • Decide what stays active
  • Archive outdated material
Two knowledge sources side by side: a current onboarding deck assessed to the paragraph and drawn on by published pieces, and an archived 2024 price sheet that no draft can draw on.
Product view · illustrative data

Creative Studio

Create and challenge on-brand content.

Take an approved brief through research, concepts, writing, styling and packaging, with brand and buyer context intact.

  • Brief the work by Mindset and awareness stage
  • Compare concepts and choose what moves forward
  • Run a Buyability Preflight: challenge the work against a modeled audience before you invest
  • Run the anti-slop pass before approval
  • Create articles, posts, scripts and other copy
A LinkedIn draft beside its rationale rail: the buyer-evidence reason it carries, the Mindset it addresses, an anti-slop pass, a Buyability Index – and the human controls to keep, revise or regenerate.
Product view · illustrative data

Content Distribution

Turn approved content into a publishing rhythm.

Organize Content Pillars, plan work in the calendar and move every item through visible review and approval.

  • Plan by theme and channel
  • Track every item through named states
  • Preserve what changed and why
  • Approve before scheduling or publishing
A week of planned content in named states – approved, changes requested, scheduled – where the approved items carry the buyer-evidence reason and nothing schedules without human approval.
Product view · illustrative data

Performance & AccountabilityBeta

Learn what performs – by channel, audience and message.

Track content metrics and build a performance history that informs the next planning cycle.

Built into every module

Human approval

Every key decision. Every piece before publishing.

Traceability

Sources, context and decisions behind every output.

Data isolation

Strict brand separation. No external model training on your data.

See what your current website is already telling buyers.

Start with a brand's website – yours or a client's.

Get a free brand audit

No credit card · No call required

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