Terms of Service

1. Who we are; agreement to these Terms

The Creative Engines platform ("Service") – available at creativeengines.ai and app.creativeengines.ai – is operated by Igor Levi, a sole proprietor (Osek Murshe) registered in Israel, trading as Creative Engines ("Creative Engines," "we," "us," "our").

By creating an account or using the Service you agree to these Terms of Service ("Terms"). If you use the Service on behalf of a company or other organization, you represent that you are authorized to bind it, and "Customer" or "you" refers to that organization.

If you and Creative Engines have signed a separate written agreement (for example a Master Services Agreement or Statement of Work), that signed agreement prevails over these Terms to the extent of any conflict. These Terms continue to govern your use of the platform itself.

2. The Service

Creative Engines is an AI-powered marketing platform that uses Mindset Intelligence to help teams and agencies produce, manage, and publish strategically grounded content across multiple brands. The Service is under active development: we ship improvements continuously, and features may change or be replaced over time.

3. Account registration

To use the Service, you must create an account and provide accurate, complete information. You are responsible for maintaining the security of your account credentials and for all activity under your account.

4. Your content and deliverables – ownership

Customer Content. "Customer Content" means the materials you upload to the Service (documents, brand materials, strategy inputs) and the content you create in it.

You own your content and your deliverables. Customer Content remains yours. You also own the content of the work products the Service generates for you – brand strategies, audience profiles, drafts, and published pieces ("Output").

License to us: You grant us a non-exclusive, worldwide license to host, process, reproduce, and display Customer Content and Output as needed to provide, secure, maintain, and improve the Service for you, and as described in Section 6 (Learning Data).

What we retain. The Service itself – the software, the methodology, frameworks, templates, prompts, scoring and evaluation systems, and the formats and structures embodied in any Output – remains the exclusive property of Creative Engines. Owning an Output does not transfer any rights in the underlying methodology, formats, structures, or models.

No method extraction. You may not use the Service or any Output to reverse-engineer, extract, or replicate our methodology, or to develop a product or service that competes with the Service.

Feedback. If you send us suggestions or feedback about the Service, we may use them without restriction or obligation to you.

5. AI-generated content

The Service uses third-party AI model providers (such as Anthropic, Google, and OpenAI) to process generation requests. These requests are processed under provider terms that prohibit training on your content.

• AI-generated content is a suggestion, not a final product. You are responsible for reviewing and approving content before it is published or otherwise used.
• We do not guarantee the accuracy, completeness, originality, or legal compliance of AI-generated outputs, or any particular marketing result.
• Generative systems can independently produce similar output for different users. Your ownership of an Output does not prevent the Service from independently generating similar content for others from their own inputs.

6. Learning Data

We may create and use data derived from your use of the Service and from Output that has beende-identified and/or aggregated so that it does not identify you, your brand, or any individual, and does not contain your Confidential Information in verbatim form ("Learning Data") – including statistics, patterns, benchmarks, quality scores, and parameter calibrations – to operate, maintain, improve, and develop our services, methodologies, and internal models. Learning Data is the property of Creative Engines.

For the avoidance of doubt: your raw materials and identifiable data are used only to provide the Service to you, and we do not use Customer Content to train publicly available foundation AI models.

7. Confidentiality

In the course of the relationship each party may access the other's non-public information ("Confidential Information"). Your Confidential Information includes Customer Content, Output, and your non-public business information. Ours includes non-public features of the Service, our methodology, non-published pricing, and our product plans.

Each party will: (a) use the other's Confidential Information only for purposes of the business relationship; (b) protect it with at least reasonable care; and (c) not disclose it to third parties, except to its employees, contractors, and professional advisors who need it for those purposes and are bound by confidentiality obligations at least as protective as this Section. Each party remains responsible for the acts of those recipients.

Confidential Information does not include information that: (i) is or becomes public through no fault of the receiving party; (ii) was lawfully known to the receiving party before disclosure; (iii) is received from a third party without a duty of confidentiality; or (iv) is independently developed without use of the other party's Confidential Information. A party may disclose Confidential Information where required by law or court order, and will give the other party prompt notice where legally permitted.

This Section survives for three (3) years after the relationship ends; obligations regarding trade secrets survive for as long as the information remains a trade secret.

8. Privacy; end-customer data

Our Privacy Policy describes how we handle personal information. In short: for account, billing, and usage data we act as the data controller; for Customer Content we act as a processor on your behalf.

The Service is not designed for processing personal data of your own end customers (such as customer lists, member registries, or CRM exports). Do not upload such data unless separately agreed with us in writing. You represent that you have all rights and permissions needed for any materials and any third-party information you provide to the Service.

9. Acceptable use

You agree not to:

• Use the Service for any unlawful purpose
• Upload content that infringes on third-party intellectual property rights
• Attempt to access other users' brand data or workspaces
• Reverse-engineer, decompile, or attempt to extract source code from the Service
• Use the Service to generate content that is misleading, defamatory, or harmful

10. Subscriptions, fees, and taxes

Access to the Service requires a paid subscription. Pricing and plan allowances are described on our pricing page. Fees are billed in advance for each billing period.

Fees are exclusive of taxes. Where we are required to charge VAT or similar taxes (for example, for customers in Israel), such taxes are added separately to the invoice at the applicable rate.

All fees are non-refundable except as required by law. You may cancel your subscription at any time; access continues until the end of the current billing period.

We may change pricing with 30 days' notice; changes apply from your next billing period. If a payment fails or an amount is overdue, we may suspend access after notice until payment is made.

11. Publicity

We may identify Customer by name and logo as a customer of Creative Engines – for example in customer lists on our website and in marketing materials – consistent with any brand guidelines you provide. You may revoke this permission at any time by written notice; revocation applies prospectively to new materials, and materials already published or produced need not be recalled. Case studies or any detailed public description of your use of the Service require your prior approval.

12. Availability and support

We aim to maintain high availability of the Service but do not guarantee uninterrupted access. We may perform maintenance, updates, or modifications that temporarily affect availability. Support is provided on a commercially reasonable basis via the contact channels we publish.

13. Warranties and disclaimers

The Service is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. We apply industry-standard technical and organizational security measures, including per-brand workspace isolation by design. We do not warrant any particular marketing, traffic, or revenue outcome from use of the Service.

14. Limitation of liability

To the maximum extent permitted by law, neither party is liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, data, or business opportunities.

Each party's total liability for all claims arising from the Service or these Terms shall not exceed the amounts paid by Customer to Creative Engines in the twelve (12) months preceding the claim.

The two limitations above do not apply to: (a) a breach of Section 7 (Confidentiality); (b) infringement or misuse of the other party's intellectual property (including Section 4's restrictions); (c) willful misconduct or gross negligence; or (d) Customer's payment obligations. Nothing in these Terms excludes liability that cannot be excluded under applicable law.

15. Term, suspension, and termination

These Terms apply for as long as you use the Service. Either party may terminate at any time; your termination takes effect at the end of the current billing period. We may suspend or terminate access for material breach of these Terms (with notice and an opportunity to cure where practicable) or for unlawful use.

Upon termination, your right to use the Service ceases. We will retain your data for 30 days after termination, after which it will be deleted unless retention is required by law.

16. Changes to these Terms

We may update these Terms from time to time. We will notify you of significant changes via email or through the Service; continued use of the Service after changes constitutes acceptance. Changes to these Terms do not modify any signed agreement between you and Creative Engines (see Section 1).

17. Assignment

You may not assign these Terms without our prior written consent (not to be unreasonably withheld). We may assign these Terms to a successor entity – including a company formed to operate the Creative Engines business – or in connection with a merger, acquisition, or reorganization, with written notice to you.

18. Governing law

These Terms are governed by the laws of the State of Israel. Any dispute arising from these Terms shall be resolved by the competent courts of the State of Israel.

19. General

These Terms, together with the Privacy Policy and any signed agreement referenced in Section 1, constitute the entire agreement regarding the Service. If any provision is held unenforceable, the remainder remains in effect. A failure to enforce a provision is not a waiver. Notices to us:[email protected]. Notices to you: the email address on your account.

20. Contact

For questions about these Terms, contact us at [email protected].